George Helmsetter

Plaza Equity Partners

Prior to founding Plaza Equity Partners, George Helmstetter cofounded the DevStar Group, a boutique real estate development and finance company based in Miami, Fl. Prior to this, Mr. Helmstetter was a vice president of investments at iStar Financial, a New York-based real estate investment trust. While at iStar, Mr. Helmstetter was responsible for the financing of $960 million of office, residential, R&D and industrial properties across the United States, and the repositioning of approximately $600 million of owned real estate ranging from master planned residential communities to mixed use commercial centers in the eastern United States. Mr. Helmstetter began his career as a financial analyst at LNR Property Corporation, working in the acquisition and asset management of commercial mortgage backed securities. A graduate of Bentley University, Mr. Helmstetter holds a bachelor of science degree in corporate finance and accounting and is a member of the Urban Land Institute.